Bensons for Beds

Destination Sleep

Choosing a new bed can be daunting task. Do you need a sprung edge base? Does it need to be hypoallergenic and which one’s best, classic, luxury or deluxe fillings? All key things to consider when choosing a bed and all key things that are now made clear to anyone who enters one of 250 Bensons for Beds stores. ‘Destination Sleep’ is an essential in-store guide that takes the customer on a five minute journey to reach their preferred destination of sleep. This concept was also supported by a full range of point-of sale materials.

The North Space exceeded our expectations on providing concepts for a revolutionary in-store bed buying guide, to the extent that a number of possible routes could have worked equally well. Creatively excellent and thorough attention to detail right through the production and delivery processes. On top of that they’re nice people to work with and their studio location cannot fail to inspire creativity.

Simon Williams, Marketing Manager,
Bensons for Beds

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